海信视像（600060）：全球份额不断提升，H1业绩持续增长

Investment Rating - The report maintains a "Buy" rating for Hisense Visual [5] Core Views - Hisense Visual's market share is continuously increasing, with H1 2025 revenue reaching 27.231 billion yuan, a year-on-year growth of 6.95%, and a net profit attributable to shareholders of 1.056 billion yuan, up 26.63% [1] - The company has solidified its leading position in the high-end domestic and overseas markets, with significant market shares in large-screen TVs and MiniLED products [1][2] - Profitability is on the rise, with Q2 2025 gross margin at 16.8%, a year-on-year increase of 1.4 percentage points, and a net margin of 4.39%, up 0.71 percentage points [2] Financial Performance Summary - Revenue and profit forecasts indicate continued growth, with expected net profits of 2.589 billion yuan in 2025, 2.982 billion yuan in 2026, and 3.352 billion yuan in 2027, reflecting year-on-year growth rates of 15.3%, 15.2%, and 12.4% respectively [2][4] - The company's gross margin is projected to improve gradually, reaching 17.6% by 2027 [4] - The report highlights a strong return on equity (ROE) forecast, increasing from 11.1% in 2023 to 14.1% in 2027 [4]