PDD(US:PDD) Guoxin Securities·2025-08-26 14:57Investment Rating - The investment rating for the company is "Outperform the Market" [7][19]. Core Views - The company continues to invest in its e-commerce ecosystem, with a focus on long-term growth despite short-term challenges [4][19]. - The revenue for Q2 2025 reached 104 billion yuan, reflecting a year-on-year growth of 7%, with online marketing services revenue increasing by 13% [2][11]. - The company is expected to maintain steady growth in domestic e-commerce GMV, while facing challenges in transaction service revenue due to its semi-managed transition [2][11]. Revenue Summary - The company achieved a revenue of 1040 billion yuan in Q2 2025, with online marketing service revenue at 557 billion yuan, up 13% year-on-year [2][11]. - Transaction service revenue was 483 billion yuan, showing a modest increase of 1% year-on-year, but a slowdown compared to Q1 [2][11]. - The company has initiated a 100 billion yuan support plan to assist merchants, which is expected to impact commission rates on the main platform [2][11]. Profit Summary - The gross margin for Q2 2025 was 56%, down 9.4 percentage points year-on-year, primarily due to increased fulfillment costs and payment processing fees [3][12]. - Sales expense ratio improved to 26.2%, reflecting better control over spending in the context of the support plan and reduced competition in traffic costs [3][12]. - Interest income reached 10.4 billion yuan, a significant increase of 115% year-on-year, marking a historical high for the company [3][12]. Financial Forecast - Revenue projections for 2025-2027 are estimated at 4363 billion yuan, 4990 billion yuan, and 5633 billion yuan, representing year-on-year growth rates of 11%, 14%, and 13% respectively [4][19]. - Non-GAAP net profit is forecasted to be 1064 billion yuan, 1314 billion yuan, and 1464 billion yuan for the same period, with adjustments of +27%, +22%, and +16% [4][19]. - The current price-to-earnings ratio (PE) is projected to be 12x, 10x, and 9x for the years 2025, 2026, and 2027 respectively [4][19].