King's Luck(SH:603369) Huaxin Securities·2025-08-26 15:34Investment Rating - The report maintains a "Buy" investment rating for the company [7] Core Views - The company reported a total operating revenue of 6.951 billion yuan for H1 2025, a decrease of 5% year-on-year, and a net profit attributable to shareholders of 2.229 billion yuan, down 9% year-on-year [4] - The company is adjusting its sales strategy in response to industry trends, focusing on maintaining operational health and enhancing market expansion capabilities [6][7] Summary by Sections Market Performance - The company's stock price is currently at 44.55 yuan, with a total market capitalization of 55.5 billion yuan [1] Financial Performance - In Q2 2025, total operating revenue was 1.852 billion yuan, a decrease of 30% year-on-year, with a net profit of 585 million yuan, down 37% year-on-year [4][5] - The gross margin in Q2 2025 decreased by 0.2 percentage points to 72.81%, primarily due to changes in product structure [5] Product and Strategic Adjustments - Revenue from various product categories in Q2 2025 showed significant declines, with the second-highest-end products impacted the most due to reduced consumption scenarios [6] - The company has expanded its distributor network, adding 71 new distributors in the first half of 2025, with a focus on enhancing market penetration in both domestic and provincial markets [6] Earnings Forecast - The earnings per share (EPS) estimates for 2025-2027 have been adjusted to 2.40, 2.57, and 2.91 yuan respectively, with corresponding price-to-earnings (PE) ratios of 19, 17, and 15 times [7][10]