萤石网络（688475）：智能门锁产品表现亮眼，海外渠道积极开拓

Investment Rating - The report maintains a "Recommendation" rating for the company with a target price of 38.90 CNY [2][8]. Core Views - The company achieved a revenue of 2.83 billion CNY in H1 2025, representing a year-over-year increase of 9.5%. The net profit attributable to the parent company was 300 million CNY, up 7.4% YoY [2][8]. - The smart door lock products showed strong performance, with significant growth attributed to the upgrade from facial recognition locks to AI smart locks, enhancing product competitiveness [2][8]. - The overseas market is expanding, with revenue from international channels reaching 1.06 billion CNY, a 25.4% increase YoY, driven by the development of various distribution channels [2][8]. Financial Summary - For 2025, the company is projected to have total revenue of 6.15 billion CNY, with a growth rate of 13.0% [4]. - The net profit for 2025 is estimated at 585 million CNY, reflecting a growth rate of 16.0% [4]. - The earnings per share (EPS) for 2025 is forecasted to be 0.74 CNY, with a price-to-earnings (P/E) ratio of 48 [4][8]. - The gross margin for H1 2025 was 43.6%, slightly up by 0.2 percentage points YoY, with the smart home product segment contributing to this increase [2][8]. Business Performance - The smart home products and IoT cloud platform generated revenues of 2.26 billion CNY and 550 million CNY respectively, with growth rates of 8.9% and 12.2% YoY [2][8]. - The smart home camera and smart entry products achieved revenues of 1.55 billion CNY and 440 million CNY, with growth rates of 7.2% and 33.0% YoY [2][8]. - The company’s marketing expenses increased, leading to a slight decline in net profit margin to 11.4% in Q2 2025, down 0.3 percentage points YoY [2][8].