Investment Rating - The report maintains a "Buy" rating for the company [4] Core Insights - The company reported a revenue of 2.472 billion CNY for the first half of 2025, representing a year-over-year increase of 13.9%. However, the gross margin decreased to 37.9%, down 15.4 percentage points year-over-year. The net profit for the period was 178 million CNY, a decline of 37.3% year-over-year, while the adjusted net profit was 235 million CNY, down 33.2% year-over-year [1][4] - The offline performance remains strong, with the live performance market showing high vitality, particularly in local arts, leisure exhibitions, and stand-up comedy, where GMV growth exceeded 80% year-over-year [2] - The company has a robust promotional capability and a rich content reserve, having controlled the distribution of 24 films in the first half of 2025, with significant participation in top-grossing domestic films [3] - The company is actively exploring IP derivative businesses, having developed its own IPs and engaged in collaborative promotions with films, which is expected to continuously release IP value [3] Financial Summary - For the first half of 2025, the company's online entertainment ticketing service revenue was 1.18 billion CNY, up 12.81% year-over-year [2] - The projected adjusted net profits for 2025, 2026, and 2027 are 456 million CNY, 775 million CNY, and 964 million CNY, respectively, indicating growth rates of 47%, 70%, and 24% [3]
猫眼娱乐（01896）：线下演出保持较高热度，积极探索IP衍生业务