百润股份（002568）：新老共震，期待估值业绩双升

Investment Rating - The investment rating for the company is "Buy" [6] Core Views - The company reported a revenue of 1.49 billion yuan in H1 2025, a decrease of 8.6% year-on-year, and a net profit attributable to shareholders of 390 million yuan, down 3.3% year-on-year. The decline in revenue is attributed to weak demand, particularly in the ready-to-drink segment, while the whisky segment is expected to contribute positively to revenue growth [1][3] - The company has launched new products in the ready-to-drink category and whisky, which are anticipated to drive revenue growth in the second half of 2025. The marketing strategy includes forming a specialized marketing team to enhance consumer engagement [3] Financial Performance Summary - In H1 2025, the revenue from alcoholic beverages and food flavoring was 1.3 billion yuan and 170 million yuan, respectively, reflecting a year-on-year decline of 9.4% and 3.9% [1] - The gross margin for H1 2025 was 71.0%, with a slight decrease of 0.8 percentage points year-on-year. The gross margin for alcoholic beverages decreased slightly, while the gross margin for flavoring increased by 2.0 percentage points [2] - The company expects net profits for 2025-2027 to be 770 million, 940 million, and 1.09 billion yuan, respectively, with year-on-year growth rates of 6.9%, 22.2%, and 15.8% [3][5]