King's Luck(SH:603369) China Post Securities·2025-08-27 09:55Investment Rating - The report maintains a "Buy" rating for the company [9][13]. Core Views - The company reported its 2025 mid-year results, showing a revenue of 6.95 billion yuan, a net profit attributable to shareholders of 2.229 billion yuan, and a net profit excluding non-recurring items of 2.224 billion yuan, reflecting year-on-year declines of 4.84%, 9.46%, and 9.08% respectively [3]. - The company’s gross margin for the first half of 2025 was 73.41%, with a net profit margin of 32.06%, both showing slight year-on-year declines [3]. - The report suggests that the second quarter of 2025 is likely to be the worst quarter for the company, with expectations of improvement in the second half of the year as policy impacts lessen and the company benefits from a low base effect [7]. Financial Performance - For the first half of 2025, the company’s sales revenue was 6.7 billion yuan, an increase of 7.63% year-on-year, while the net cash from operating activities was 1.075 billion yuan, a decrease of 13.75% year-on-year [3]. - The second quarter of 2025 saw a significant decline in revenue and net profit, with figures of 1.852 billion yuan and 585 million yuan respectively, representing year-on-year declines of 29.69% and 37.06% [4]. - The company’s revenue from various product categories in the first half of 2025 showed mixed results, with the Special A+ category generating 4.311 billion yuan, down 7.37% year-on-year [5]. Regional Performance - In the first half of 2025, the company generated 6.254 billion yuan from domestic sales and 628 million yuan from external sales, with domestic sales declining by 6.07% year-on-year while external sales increased by 4.78% [5]. - The report highlights that the company’s strategy focuses on core markets surrounding Jiangsu, with particular emphasis on enhancing product competitiveness in regions like Zhejiang, where there are no strong local brands [6]. Earnings Forecast - The company is projected to achieve revenues of 10.688 billion yuan, 11.276 billion yuan, and 12.543 billion yuan for the years 2025, 2026, and 2027 respectively, with expected year-on-year growth rates of -7.42%, 5.50%, and 11.23% [7]. - The forecasted net profit attributable to shareholders for the same period is 3.010 billion yuan, 3.209 billion yuan, and 3.676 billion yuan, with corresponding growth rates of -11.79%, 6.63%, and 14.55% [9].