Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company reported a revenue of 2.685 billion yuan in the first half of 2025, a year-on-year decrease of 12.05%, and a net profit attributable to shareholders of 509 million yuan, down 19.26% year-on-year [1][2] - The decline in revenue is primarily due to the core games "Age of Origins" and "War and Order" entering a mature phase, with user numbers for "Age of Origins" dropping from 3.935 million in Q1 to 3.172 million in Q2 [2] - The company is focusing on a "2 + 2 + N" product matrix strategy, emphasizing the SLG genre, with new games "Stellar Sanctuary" and "Next Agers" currently in overseas commercialization testing [5] Revenue Summary - In 1H25, the gaming business revenue decreased by 16.41% year-on-year to 2.028 billion yuan, attributed to the natural decline of existing game revenues and the lack of significant monetization from new games [2] Cost Summary - The gross margin in Q2 2025 was 58.4%, a slight decrease of 2.64 percentage points year-on-year [3] - Sales expenses in Q2 2025 were 177 million yuan, down 32.19% year-on-year, due to the nature of the gaming business cycle and adjustments in marketing strategies [3] - R&D expenses in Q2 2025 were 91 million yuan, a decrease of 9.98% year-on-year, reflecting reduced optimization needs for existing games [3] Management Expenses - Management expenses in Q2 2025 were 252 million yuan, an increase of 3.78% year-on-year, primarily due to new management positions and normal salary adjustments [4] Future Outlook - The company expects revenues of 6.93 billion yuan, 8.94 billion yuan, and 9.93 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 1.29 billion yuan, 1.96 billion yuan, and 2.15 billion yuan for the same years [6]
神州泰岳(300002):点评报告:产品周期过渡期,新游有望年内推广上线