King's Luck(SH:603369) Guoyuan Securities·2025-08-27 10:12Investment Rating - The report maintains a "Buy" rating for the company, expecting a profit growth of -11.90% in 2025, followed by 6.28% in 2026 and 9.17% in 2027, with corresponding PE ratios of 18, 17, and 16 times as of August 26 [6]. Core Views - The company reported a total revenue of 6.951 billion yuan in H1 2025, a decrease of 4.84% year-on-year, and a net profit of 2.229 billion yuan, down 9.46% year-on-year. In Q2 2025, total revenue was 1.852 billion yuan, down 29.69%, with a net profit of 585 million yuan, down 37.06% [1][2]. Summary by Sections Revenue Performance - In H1 2025, the company's revenue from white liquor products priced above 300 yuan, between 100-300 yuan, and below 100 yuan were 4.311 billion, 2.232 billion, and 336 million yuan, respectively, showing year-on-year changes of -7.37%, +0.74%, and -12.59%. In Q2 2025, the revenues were 1.142 billion, 583 million, and 76 million yuan, with year-on-year changes of -32.07%, -28.10%, and -34.72% [2]. Channel Adjustments - The company accelerated inventory clearance in Q2 2025, with domestic revenue declining by 32.22% to 1.611 billion yuan, while external revenue decreased by 17.82% to 191 million yuan. The Jiangsu Central region showed a smaller decline, with revenue of 400 million yuan, down 19.49% [2][3]. Direct Sales and Distribution - Direct sales channel revenue grew significantly, with H1 2025 wholesale and direct sales revenues at 6.740 billion and 142 million yuan, respectively, reflecting a year-on-year change of -5.90% and +49.76%. The number of distributors increased by 10 and 22 in domestic and external markets, respectively [3]. Profitability Metrics - The company's gross margin remained stable in H1 2025 at 73.41%, while the net profit margin slightly declined to 32.06%. In Q2 2025, the net profit margin was 31.57%, down 3.70 percentage points year-on-year, primarily due to increased promotional expenses [4][5]. Financial Forecast - The financial forecast indicates that the company's revenue for 2025 is expected to be 10.601 billion yuan, with a year-on-year decline of 8.18%. The net profit for 2025 is projected at 3.006 billion yuan, reflecting a decrease of 11.90% [8][13].