Proya(SH:603605) HTSC·2025-08-27 11:41Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company achieved a revenue of 5.362 billion RMB in H1 2025, representing a year-on-year increase of 7.21%, with a net profit attributable to shareholders of 799 million RMB, up 13.8% year-on-year [1][5]. - The company plans to issue H shares to accelerate its internationalization strategy and enhance its overall competitiveness [1]. - Despite a slowdown in revenue growth for the main brand, other brands such as OR and 彩棠 showed significant growth, indicating a diversified performance across the brand portfolio [2][5]. Revenue Breakdown - In H1 2025, the main brand, 珀莱雅, generated revenue of 3.979 billion RMB, a slight decrease of 0.08% year-on-year, while 彩棠 saw a revenue increase of 21.11% to 705 million RMB [2]. - The online distribution channels outperformed, with online direct sales generating 3.905 billion RMB, up 4.87% year-on-year, and online distribution channels achieving 1.204 billion RMB, up 25.91% year-on-year [3]. Profitability Metrics - The company reported a gross margin of 73.38% in H1 2025, an increase of 3.56 percentage points year-on-year, while the sales expense ratio rose to 49.59%, reflecting increased promotional activities [4]. - In Q2 2025, the gross margin improved to 73.85%, with a net profit margin of 13.60%, indicating resilience despite a high base effect [1][4]. Earnings Forecast and Valuation - The forecast for net profit attributable to shareholders has been adjusted downwards by 3% for 2025 and 2026, and by 5% for 2027, resulting in projected profits of 1.741 billion RMB, 1.996 billion RMB, and 2.240 billion RMB respectively [5]. - The target price is set at 122.30 RMB, based on a price-to-earnings ratio of 28 times for 2025, reflecting a potential upside from the current market price [5][8].