SFY(SZ:002572) BOHAI SECURITIES·2025-08-27 11:40Investment Rating - The investment rating for the company is "Accumulate" [1][10]. Core Views - The company's performance in the second quarter showed a significant narrowing of the decline compared to the first quarter, indicating an improvement trend in earnings [5][6]. - The company's gross margin and net margin decreased year-on-year by 1.38 and 4.73 percentage points, respectively, to 34.38% and 7.32% [6]. - The company reported a non-operating net profit of 4.29 billion yuan for the first half of the year, a year-on-year decrease of 19.32%, which is less than the decline in net profit attributable to the parent company [6][10]. Financial Performance - The company's revenue for the first half of the year was 45.51 billion yuan, a year-on-year decrease of 7.68%, while the net profit attributable to the parent company was 3.19 billion yuan, down 43.43% year-on-year [12]. - The company’s two main brands, Sophia and Milan, saw revenue declines of 7.09% and 26.53% respectively, with average transaction values changing by -5.65% and +21.02% [7][8]. - The company’s revenue from integrated home solutions was 8.52 billion yuan, a year-on-year decrease of 13.24% [9]. Earnings Forecast - The forecast for the company's earnings per share (EPS) for 2025-2027 is 1.30 yuan, 1.54 yuan, and 1.66 yuan, respectively, with a corresponding price-to-earnings (PE) ratio of 10.91 times for 2025, which is lower than the average of comparable companies [10]. - The expected net profit attributable to the parent company for 2025 is 12.51 billion yuan, a year-on-year decrease of 8.71% [10].