YYTM(SH:600655) HTSC·2025-08-27 11:51Investment Rating - The report maintains a "Buy" rating for the company with a target price of 7.30 RMB [7][10]. Core Views - The company has shown signs of improvement in its jewelry business, with a narrowing revenue decline in Q2 and a strategic shift towards high-margin sales and brand upgrades [1][2]. - The overall revenue for the first half of 2025 decreased by 30.7% year-on-year, primarily due to structural adjustments in the consumer industry and high international gold prices [1][2]. - The company is focusing on enhancing its operational efficiency and expanding its overseas presence, particularly in the jewelry fashion segment [1][4]. Summary by Sections Revenue Performance - In 1H25, the jewelry fashion segment's revenue fell by 37.0% to 129.0 billion RMB, influenced by industry adjustments and fluctuating gold prices [2]. - Q2 revenue showed a sequential improvement, increasing by 47% to 76 billion RMB [2]. - The restaurant management and services segment saw a 27.8% decline to 4.7 billion RMB, while the commercial and property segments dropped by 27.1% to 12.8 billion RMB [2]. Profitability Analysis - The gross margin improved by 1.8 percentage points to 15.1% in 1H25, with the jewelry fashion segment's gross margin rising by 1.5 percentage points to 8.9% [3]. - The operating expense ratio increased by 2.5 percentage points to 12.4%, but showed improvement in Q2, decreasing to 10.9% [3]. - Investment income fell by 85.6% year-on-year to 2.8 billion RMB due to one-time gains from subsidiary disposals in the previous year [3]. Business Strategy and Growth Potential - The company is deepening its structural adjustments, with consumer industry revenue now accounting for 76% of total income [4]. - It is enhancing its new retail matrix and focusing on brand expansion through platforms like Xiaohongshu and Douyin [4]. - The jewelry fashion segment launched 81 new product series, generating sales of 11.6 billion RMB, which accounted for 7.2% of total sales [4]. Earnings Forecast and Valuation - The profit forecasts for 2025-2027 have been revised downwards by 46%, 22%, and 18% to 9.2 billion, 16.7 billion, and 20.6 billion RMB respectively [5]. - The company is assigned a 17x PE for 2026, reflecting a valuation adjustment due to sector performance [5]. - The target price of 7.3 RMB is based on a comparison with peer companies, with a current closing price of 6.17 RMB [7][5].