Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company has passed its earnings low point and is recovering growth while managing competition calmly [1] - Key operational metrics show a year-over-year increase in user repurchase rate by 3.4 percentage points to 64.5%, and monthly active users on the app increased by 17.5% to 13.5 million [3] - The company is actively investing in marketing resources to expand traffic due to competitive pressure affecting store profitability [3] Financial Performance and Forecast - The company achieved a revenue of 7.88 billion yuan in the first half of 2025, a year-over-year increase of 10.5%, returning to double-digit growth [8] - Adjusted net profit for the same period was 410 million yuan, up 14.6% year-over-year, with a net profit margin of 5.2% [8] - Revenue forecasts for 2025 have been slightly adjusted down from 16.7 billion yuan to 16.4 billion yuan, while forecasts for 2026 and 2027 have been raised to 19.4 billion yuan and 22.2 billion yuan respectively [3] - The company maintains a profit forecast of 630 million yuan for 2025 but has slightly lowered profit forecasts for 2026 and 2027 to 830 million yuan and 1.21 billion yuan respectively [3] Key Operational Metrics - The company opened 894 new stores in the first half of 2025, with over 60% of new stores located in second-tier and lower cities [3] - Self-controlled products account for nearly 70% of the product mix, with mid-to-high-end self-controlled revenue making up 27% [3] - The proportion of new energy users reached 33% [3] Valuation Metrics - The company is projected to have a price-to-earnings (PE) ratio of 24, 18, and 13 for the years 2025, 2026, and 2027 respectively [3] - The price-to-earnings growth (PEG) ratio for 2025-2027 is below 1, indicating potential for high profit growth in the future [3]
途虎-W（09690）：盈利低点已过，增速恢复，从容不迫应对竞争