Kingsoft Office(SH:688111) Dongxing Securities·2025-08-28 02:14Investment Rating - The report maintains a "Strong Buy" rating for Kingsoft Office (688111.SH) [4] Core Views - Kingsoft Office's revenue and profit growth are driven by strong performance in personal and institutional business segments, particularly the WPS 365 platform, which shows impressive growth and increasing market penetration [2][9] - The company is focusing on AI capabilities, enhancing its product offerings and user experience, which is expected to drive future growth [10] Financial Performance Summary - For the first half of 2025, Kingsoft Office reported revenue of 2.657 billion yuan (up 10.12% year-on-year), net profit attributable to shareholders of 747 million yuan (up 3.57%), and net profit excluding non-recurring items of 727 million yuan (up 5.77%) [1] - The gross margin for the first half of 2025 was 85.03%, with a net profit margin of 27.57% [3] - The company invested 959 million yuan in R&D, representing an 18.70% increase year-on-year, with R&D personnel accounting for approximately 66% of total employees [3] Business Segment Performance - Personal business revenue reached 1.748 billion yuan (up 8.38%, accounting for 65.80% of total revenue), with a gross margin of 80.61% [9] - Institutional business revenue from WPS 365 was 309 million yuan (up 62.27%, accounting for 36.31% of institutional revenue), while WPS software revenue was 542 million yuan (down 2.08%, accounting for 63.69% of institutional revenue) [9] - The number of monthly active devices for WPS Office reached 651 million (up 8.56% year-on-year), with 41.79 million annual paying users in China (up 9.54%) [9] Future Outlook - The report forecasts net profits for Kingsoft Office to reach 1.768 billion yuan, 2.150 billion yuan, and 2.693 billion yuan for the years 2025, 2026, and 2027 respectively, with corresponding PE ratios of 84, 69, and 55 [10][12]