西麦食品（002956）：收入增长势能较好，产品、渠道持续开拓

Investment Rating - The investment rating for the company is "Outperform" (Maintain) [1] Core Views - The company has shown strong revenue growth momentum, with a 2025 H1 revenue of 1.15 billion yuan, representing a year-on-year increase of 18.1%. The net profit attributable to the parent company reached 80 million yuan, up 22.5% year-on-year [4][5] - The company is expected to benefit from the expansion of its oat product lines and a downward trend in raw material costs over the next 2-3 years, maintaining good growth elasticity in revenue and profit [4][5] - The company is actively developing its health product segment, with new products expected to drive additional growth [5] Financial Performance Summary - In 2025 Q2, the company achieved a revenue of 490 million yuan, a year-on-year increase of 21.0%, and a net profit of 27 million yuan, up 25.2% year-on-year [4][5] - The company's gross margin improved by 2.64 percentage points to 43.50% in Q2 2025, primarily due to a decrease in raw material costs [7] - The projected net profit for 2025-2027 is expected to be 170 million yuan, 220 million yuan, and 260 million yuan, respectively, with year-on-year growth rates of 29.5%, 28.7%, and 19.0% [4][8] Product and Channel Development - The company has seen a strong growth trend in its composite oat products, with a growth rate exceeding 35%, which is a key growth driver [5] - Online sales have grown over 40% in Q2 2025, with platforms like Douyin showing particularly strong performance [6] - The company is expanding its offline channels, with emerging channels such as snack wholesale and instant retail showing good growth [6] Cost and Profitability Metrics - The sales expense ratio increased significantly in Q2 2025, reflecting the company's strategy to invest in market opportunities [7] - The net profit margin slightly increased by 0.28 percentage points to 5.54% in Q2 2025 [7] - The company’s projected EPS for 2025 is 0.77 yuan, with corresponding P/E ratios of 28.2, 22.0, and 18.4 for 2025, 2026, and 2027, respectively [8]