BAIRUN CORPORATION(SZ:002568) Soochow Securities·2025-08-28 04:20Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The main business of pre-mixed drinks continues to adjust, while there are expectations for whiskey to open up growth opportunities [7] - Short-term, the company is actively reducing inventory due to weak sales, maintaining a healthy inventory level for pre-mixed drinks [7] - The introduction of new whiskey products is expected to gradually contribute to revenue growth [7] Financial Forecasts - Total revenue is projected to be 3,276 million in 2025, with a year-on-year growth of 7.46% [1] - Net profit attributable to the parent company is forecasted at 786.09 million in 2025, reflecting a year-on-year increase of 9.31% [1] - The earnings per share (EPS) is estimated to be 0.75 in 2025, with a price-to-earnings (P/E) ratio of 37.31 [1] Product Performance - In the first half of 2025, revenue from alcoholic beverages and food flavoring was 12.97 billion and 1.69 billion, respectively, showing declines of 9.35% and 3.91% year-on-year [7] - The new whiskey products "Bailide" and "Laizhou" are expected to enhance revenue contributions as they enter the distribution phase [7] Market Dynamics - Revenue from offline channels and digital retail channels in the first half of 2025 was 13.11 billion and 1.55 billion, respectively, with year-on-year changes of -9.63% and -0.57% [7] - The company is focusing on product innovation and marketing experience to improve the performance of its pre-mixed drinks segment [7]