Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 34.00 [1][2]. Core Views - The report indicates that demand remains weak, but there is an expectation for improvement in the future. The company is currently facing operational pressures due to a challenging external consumption environment and intense competition in the market [6][9]. Financial Performance Summary - For the first half of 2025, the company's revenue was RMB 889 million, with a net profit attributable to the parent company of RMB 40 million, reflecting a year-on-year decline of 0.7% in revenue and 39.7% in net profit [6][9]. - In Q2 2025, revenue was RMB 420 million, with a net profit of RMB 10 million, showing a year-on-year decrease of 3.1% in revenue and 42.0% in net profit [6][9]. - The company’s revenue from large B (direct sales) channels increased by 5.3%, while revenue from small B (distribution) channels decreased by 6.4% in the first half of 2025 [6][7]. Revenue and Profitability Forecast - Revenue forecasts for 2025 to 2027 are adjusted to RMB 1,900 million, RMB 2,018 million, and RMB 2,126 million respectively, with corresponding growth rates of 1.72%, 6.17%, and 5.37% [5][9]. - The net profit attributable to the parent company is forecasted to be RMB 61.27 million in 2025, RMB 82.60 million in 2026, and RMB 95.44 million in 2027, with year-on-year changes of -26.79%, +34.81%, and +15.56% respectively [5][9]. Margin and Cost Analysis - The gross margin for the first half of 2025 decreased by 1.6 percentage points to 23.6%, with a net profit margin of 4.0%, down 2.6 percentage points year-on-year [8][9]. - The report highlights an increase in sales expense ratio to 6.9% in the first half of 2025, reflecting the competitive pressure in the industry [8][9]. Market Position and Competitive Landscape - The company is experiencing intense competition in the small B channel, leading to increased promotional discounts to maintain market share [6][7]. - The report notes that the company is gradually establishing competitive advantages in niche markets, particularly with the growth of its pre-prepared food sales [7][9].
千味央厨（001215）：需求持续平淡，期待后续改善