M&G(SH:603899) HUAXI Securities·2025-08-28 06:00Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company is continuously advancing its brand overseas and transforming its IP, which brings new vitality to its operations [1] - The company is transitioning from a stationery leader to a cultural and creative giant, with a focus on upgrading traditional business products and channels to enhance volume and price [9] - The company is actively exploring overseas markets and adapting its business model accordingly [8] Summary by Sections Event Overview - In the first half of 2025, the company achieved revenue of 10.809 billion yuan, a year-on-year decrease of 2.19%, and a net profit attributable to shareholders of 557 million yuan, down 11.97% year-on-year [2] Analysis and Judgments - By Channel: - The company’s office supplies segment (KeliPu) generated revenue of 6.129 billion yuan in the first half of 2025, a slight increase of 0.15% year-on-year, focusing on MRO industrial products and marketing gifts [3] - The retail segment (including Jiuwu) achieved revenue of 779 million yuan, up 6.98% year-on-year, with Jiuwu contributing 756 million yuan, a growth of 9.49% [3] - The technology segment reported revenue of 556 million yuan, a growth of 15.14% year-on-year, driven by the acceleration of new channel business development [4] - By Product: - Sales figures for various product categories in the first half of 2025 were as follows: writing tools (1.136 billion yuan), student stationery (1.435 billion yuan), office stationery (1.607 billion yuan), and others [5] - The gross margins for writing tools, student stationery, and office stationery showed slight increases, while the traditional business faced revenue growth slowdowns due to external factors [5] - Profitability: - The company’s expense ratio increased slightly to 13.16% in Q2 2025, with a corresponding decrease in gross and net profit margins [6] - Long-term Strategy: - The company is committed to transformation and exploring new models, with a focus on enhancing efficiency and profitability through channel optimization and high-end product development [7] Investment Recommendations - The report adjusts the revenue forecast for 2025-2027, expecting revenues of 25.803 billion yuan, 28.383 billion yuan, and 31.222 billion yuan respectively, with net profits of 1.444 billion yuan, 1.601 billion yuan, and 1.774 billion yuan [9]