WLY(SZ:000858) Soochow Securities·2025-08-28 06:24Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is navigating challenges and seeking practical changes, focusing on enhancing marketing execution and channel transformation [8] - In H1 2025, the company achieved revenue and net profit of 52.77 billion and 19.49 billion RMB, respectively, with year-on-year growth of 4.2% and 2.3% [8] - The company is adjusting its profit forecasts for 2025-2027 due to a slower recovery in high-end demand, with net profit estimates revised to 31.6 billion, 32.0 billion, and 34.9 billion RMB [8] Financial Performance Summary - Total revenue for 2023A is projected at 83.27 billion RMB, with a year-on-year growth of 12.58% [1] - The net profit attributable to shareholders for 2023A is estimated at 30.21 billion RMB, reflecting a year-on-year increase of 13.19% [1] - The latest diluted EPS for 2023A is 7.78 RMB, with a P/E ratio of 16.27 [1] Revenue Breakdown - In H1 2025, the company achieved 49.12 billion RMB in liquor revenue, a year-on-year increase of 4.3% [8] - The revenue from the flagship product, Wuliangye, grew by 4.6% in H1 2025, with volume and price changes of +12.7% and -7.2%, respectively [8] - Other liquor categories saw a revenue increase of 2.7% in H1 2025, with significant volume growth of 58.8% but a price decline of 35.3% [8] Profitability Metrics - The company's net profit margin decreased by 1.0 percentage points year-on-year in H1 2025, primarily due to pressure on gross margins and taxes [8] - The overall gross margin for H1 2025 was 82.2%, down 0.4 percentage points from the previous year [8] - Sales expenses remained stable, with a slight decrease in advertising costs and an increase in promotional expenses [8] Strategic Initiatives - The company is focused on channel restructuring and enhancing marketing management through specialized sales companies [8] - In H1 2025, the company added 242 new stores, filling gaps in 18 counties, and developed 60 corporate clients [8] - The company aims to explore new marketing models and resource development to meet emerging demands and scenarios [8]