酒鬼酒（000799）：Q2深度调整，报表加速出清

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expectation of leading market returns over the next 6-12 months [5][7]. Core Views - The company experienced a significant decline in revenue and profit in the first half of 2025, with total revenue of 561 million yuan, down 43.54% year-on-year, and a net profit of 8.955 million yuan, down 92.6% year-on-year [2][3]. - The second quarter of 2025 saw an even sharper decline, with revenue of 217 million yuan, down 56.57% year-on-year, and a net profit of -23 million yuan, a decrease of 147.8% [2][3]. - The company is focusing on marketing strategies targeting graduation, weddings, and sports events to enhance consumer engagement and sales [3]. Summary by Sections Revenue and Profitability - The company’s revenue for the first half of 2025 was 561 million yuan, with a year-on-year decline of 43.54%. The second quarter alone saw a revenue drop of 56.57% [2][3]. - The net profit for the first half of 2025 was 8.955 million yuan, a 92.6% decrease year-on-year, with Q2 showing a net loss of 23 million yuan [2][3]. Product and Marketing Strategy - The company has streamlined its product offerings and is implementing a "2+2+2" strategic product system, focusing on major products and promoting new launches [3]. - Marketing efforts are concentrated on enhancing consumer interaction through events and promotions, aiming to boost sales and brand recognition [3]. Financial Metrics - The gross margin for Q2 2025 was 65.2%, down 10.4 percentage points year-on-year, while the net profit margin was -10.47%, reflecting significant pressure on profitability [4]. - The company’s cash collection in Q2 2025 was 222 million yuan, a decline of 57.1% year-on-year, indicating challenges in cash flow management [4]. Future Projections - The profit forecast for 2025-2026 has been significantly reduced, with expected net profits of 1.9 million yuan for 2025 and 7.9 million yuan for 2026, reflecting a downward adjustment of 95% and 81% respectively from previous estimates [5][6]. - The report anticipates a potential recovery in 2027, projecting a net profit of 10.5 million yuan [5][6].