Proya(SH:603605) KAIYUAN SECURITIES·2025-08-28 07:59Investment Rating - The investment rating for the company is "Buy" (maintained) [1][11] Core Insights - The company reported a revenue of 5.362 billion yuan for H1 2025, representing a year-on-year growth of 7.2%, and a net profit of 799 million yuan, which is an increase of 13.8% year-on-year [3][4] - The company is a leading domestic beauty brand, with strong growth from its second-tier brands and a robust pipeline of new products [4][5] - The company plans to accelerate its international expansion by considering a listing on the Hong Kong Stock Exchange [5] Financial Performance - For H1 2025, the company achieved a revenue of 5.362 billion yuan, with Q2 revenue at 3.003 billion yuan, showing a growth of 6.5% [3][4] - The gross profit margin for H1 2025 was 73.4%, an increase of 3.6 percentage points, attributed to cost reduction and efficiency improvements [4] - The company forecasts net profits of 1.863 billion yuan, 2.168 billion yuan, and 2.454 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 4.70, 5.47, and 6.20 yuan [3][6] Brand and Product Development - The company launched several new products in Q2 2025, including a long-lasting cushion foundation and a dual-color powder, enhancing its product matrix [5] - The second-tier brands showed significant growth, with revenue increases of 21.1% for 彩棠, 102.5% for OR, and 80.2% for 悦芙媞 [4] Market Position and Strategy - The company is positioned as a leading player in the domestic beauty market, with a focus on multi-brand strategies and continuous product innovation [4][5] - The online sales channel grew by 9.2%, while offline sales faced challenges with a decline of 21.5% [4]