JONJEE(SH:600872) HTSC·2025-08-28 08:33Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 22.50 [1]. Core Views - The company's performance in H1 2025 shows a revenue of RMB 2.13 billion and a net profit attributable to the parent company of RMB 260 million, reflecting a year-on-year decline of 18.6% and 26.6% respectively. The second quarter also saw a revenue of RMB 1.03 billion, down 9.1% year-on-year [5][6]. - The company is focusing on channel optimization and product innovation, particularly enhancing the coverage of its main brand in non-core markets and increasing the proportion of low-salt new products. This is expected to improve operations in the second half of the year [5][8]. Financial Performance Summary - For the fiscal year 2024, the projected revenue is RMB 5.519 billion, with a year-on-year growth of 7.39%. However, for 2025, a decline of 5.62% is expected, followed by a recovery in 2026 and 2027 with growth rates of 10.30% and 9.34% respectively [4]. - The net profit attributable to the parent company is forecasted to be RMB 893.07 million in 2024, decreasing to RMB 702.96 million in 2025, but expected to rebound to RMB 880.86 million in 2026 and RMB 1 billion in 2027 [4]. - The earnings per share (EPS) is projected to be RMB 1.15 in 2024, dropping to RMB 0.90 in 2025, and then recovering to RMB 1.13 and RMB 1.32 in 2026 and 2027 respectively [4]. Market and Competitive Position - The company is currently undergoing a channel reform, which is in a transitional phase. The focus remains on optimizing channels and adjusting pricing strategies to restore growth [7][8]. - The gross margin for H1 2025 was 39.0%, an increase of 2.4 percentage points year-on-year, primarily due to lower raw material costs. However, increased sales and management expenses have pressured short-term profitability [7][8].