BAIRUN CORPORATION(SZ:002568) Guoxin Securities·2025-08-28 08:55Investment Rating - The investment rating for the company is "Outperform the Market" [6][10][14] Core Views - The company reported a total revenue of 1.49 billion yuan for the first half of 2025, a year-on-year decrease of 8.6%, and a net profit attributable to shareholders of 390 million yuan, down 3.3% year-on-year [1][8] - The pre-mixed cocktail business continues to face pressure, while the liquor business has officially launched and is in its early growth phase [1][10] - The company has adjusted its revenue forecasts for 2025-2026 due to slower-than-expected recovery in overall revenue, with new projections of 3.19 billion yuan and 3.49 billion yuan for 2025 and 2026, respectively [3][10] Financial Performance Summary - In the first half of 2025, the gross margin was stable at 70.3%, with a slight year-on-year increase of 0.3 percentage points [2][9] - The sales expense ratio decreased by 4.2 percentage points year-on-year, primarily due to a high base from marketing expenses in the first quarter of 2024 [2][9] - Operating cash flow improved significantly, with a year-on-year increase of 67.1%, attributed to better management of accounts receivable [2][9] Profit Forecast and Investment Recommendations - The company expects to achieve total revenues of 3.19 billion yuan, 3.49 billion yuan, and 3.80 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 4.8%, 9.3%, and 8.9% [3][10] - The projected net profit attributable to shareholders for the same period is 790 million yuan, 900 million yuan, and 1.03 billion yuan, reflecting year-on-year growth rates of 10.1%, 13.6%, and 14.7% [3][10] - The company maintains a positive outlook on the growth potential of its liquor business, particularly with the recent launch of new products [3][10]