Investment Rating - The report maintains a "Buy" rating for the company [3][35]. Core Views - The company is expected to benefit from an increase in demand for kitchen appliances, particularly due to government subsidies and a shift towards renovation and replacement needs in the housing market [6][25][26]. - The company holds a leading position in the kitchen appliance market, with significant market shares in both offline and online retail channels [7][8]. - The financial outlook shows a gradual recovery in revenue and profit margins, with projected earnings per share (EPS) increasing from 1.67 yuan in 2024 to 1.97 yuan in 2027 [36][35]. Financial Performance Summary - Revenue Forecast: - 2024A: 11,213 million yuan - 2025E: 11,578 million yuan - 2026E: 12,113 million yuan - 2027E: 12,702 million yuan - Revenue growth rates are projected to be modest, ranging from 0.1% in 2024 to 4.9% in 2027 [36]. - Net Profit Forecast: - 2024A: 1,577 million yuan - 2025E: 1,607 million yuan - 2026E: 1,740 million yuan - 2027E: 1,861 million yuan - The net profit growth rate is expected to recover from a decline of -9.0% in 2024 to a growth of 6.9% in 2027 [36]. - Earnings Per Share (EPS): - 2024A: 1.67 yuan - 2025E: 1.70 yuan - 2026E: 1.84 yuan - 2027E: 1.97 yuan - Corresponding price-to-earnings (PE) ratios are projected to decrease from 11.86 in 2024 to 10.05 in 2027 [36]. Market Position and Trends - The company has maintained its leading market share in the kitchen appliance sector, with offline retail market shares of 31.2% for range hoods and 31.4% for gas stoves in the first half of 2025 [6][7]. - The overall kitchen appliance market is showing signs of recovery, driven by government subsidies and a shift in consumer demand towards more affordable products [25][26]. - The company is adapting to market changes by introducing new product lines to meet the rising demand for cost-effective kitchen appliances [6][25].
老板电器(002508):更新需求占比提升,稳住厨电市场