百润股份（002568）：线下增长遇波动，整体盈利改善

Investment Rating - The investment rating for the company is "Cautious Accumulate" [5][12] Core Views - The company reported a revenue of 1.489 billion yuan for the first half of 2025, a year-on-year decrease of 8.56%, and a net profit attributable to shareholders of 356 million yuan, down 9.04% year-on-year [5] - Revenue from the pre-mixed drinks and flavoring segments both declined year-on-year, with pre-mixed drinks generating 1.297 billion yuan, a decrease of 9.35%, and flavoring generating 169 million yuan, a decrease of 3.91% [5] - The decline in revenue was primarily driven by offline channels, while online revenue for pre-mixed drinks remained relatively stable, with a slight decrease of 0.57% [5][6] - The company has experienced five consecutive quarters of negative revenue growth, with significant declines in the North and West China markets, while the South China market showed growth [5][6] Summary by Sections Financial Performance - The company achieved a gross margin of 70.33% in the first half of 2025, an increase of 0.25 percentage points year-on-year, mainly driven by the flavoring segment [5][6] - The sales expense ratio decreased significantly, primarily due to a reduction in advertising and storage costs, with the sales expense ratio down 4.18 percentage points to 20.21% [5] - The forecast for earnings per share (EPS) for 2025, 2026, and 2027 is 0.74 yuan, 0.85 yuan, and 0.92 yuan respectively, with corresponding price-to-earnings ratios of 37.97, 32.87, and 30.29 [5][9]