老板电器（002508）：更新需求占比提升稳住厨电市场

Investment Rating - The report maintains a "Buy" rating for the company [3][35]. Core Views - The company is expected to benefit from an increase in demand for kitchen appliances, particularly due to government subsidies and a shift towards renovation and replacement needs in the housing market [6][25][26]. - The company has a strong market position in the kitchen appliance sector, with leading market shares in key product categories such as range hoods and gas stoves [6][7][25]. - Financial forecasts indicate a gradual recovery in revenue and profit margins, with projected net profits of 1.61 billion, 1.74 billion, and 1.86 billion yuan for 2025, 2026, and 2027 respectively [36][35]. Financial Performance Summary - For the first half of 2025, the company reported revenue of 4.61 billion yuan, a year-on-year decrease of 2.6%, with net profit at 710 million yuan, down 6.3% [6][17]. - The revenue breakdown shows that range hoods and gas stoves accounted for 73% of total revenue, with respective revenues of 2.21 billion and 1.16 billion yuan [7][17]. - The company’s gross margin improved to 50.4% in the first half of 2025, up 1.6 percentage points year-on-year [17]. Market Dynamics - The kitchen appliance market is experiencing a recovery driven by government subsidies, with retail sales of range hoods and gas stoves increasing by 11.8% and 10.1% respectively in the first half of 2025 [25][26]. - The report highlights a shift in demand from new housing to renovation and replacement, as the proportion of renovation projects increases [6][25]. - The competitive landscape is intensifying, particularly in online sales channels, leading to price reductions in key product categories [25][26]. Future Outlook - The company is expected to achieve revenue growth of 11.58 billion, 12.11 billion, and 12.70 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits projected to grow steadily [36][35]. - The report emphasizes the company's strong cash position, with cash and cash equivalents amounting to 8.24 billion yuan, representing 42% of its market capitalization [6][35].