菜百股份（605599）：25H1点评：投资金条销售带动收入快速增长，利润表现稳健

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the performance metrics suggest a positive outlook for the stock [1]. Core Insights - The company achieved a revenue of 15.248 billion yuan in the first half of 2025, representing a year-on-year increase of 39%. The net profit attributable to shareholders was 459 million yuan, up 14.75% year-on-year [1]. - The growth in revenue was driven by both online and offline channels, with online sales showing a significant increase of 86% in the first half of 2025 [2]. - The sales growth in the second quarter of 2025 was primarily attributed to gold products, although the gross margin decreased due to a shift in product mix towards lower-margin investment products [2][3]. - The company expects net profits for 2025-2027 to grow at rates of 15.2%, 10.7%, and 10.2%, respectively, with corresponding P/E ratios of 13, 12, and 11 times based on the closing price on August 28, 2025 [3]. Revenue and Profit Analysis - In the first half of 2025, the company reported revenues of 82.22 billion yuan in Q1 and 70.26 billion yuan in Q2, with year-on-year growth rates of 30% and 50%, respectively [1]. - The gross margin for the first half of 2025 was 7.15%, a decrease of 1.92 percentage points year-on-year, with Q1 and Q2 margins at 8.3% and 5.8%, respectively [2]. - The company’s expense ratio for the first half of 2025 was 2.64%, a decrease of 0.42 percentage points year-on-year, with sales expenses increasing by 20.2% due to higher operational costs [3]. Financial Projections - The company’s projected total revenue for 2025 is 27.208 billion yuan, with a year-on-year growth rate of 34.5% [6]. - The expected net profit for 2025 is 828 million yuan, reflecting a year-on-year increase of 15.2% [6]. - The gross margin is projected to decline to 7.8% for 2025, remaining stable in subsequent years [6].