山西汾酒（600809）：求稳前行

Investment Rating - The report maintains a "Buy" rating for Shanxi Fenjiu [5] Core Views - The company's revenue for H1 2025 is reported at 23.96 billion yuan, reflecting a year-on-year increase of 5.4%, while the net profit attributable to the parent company is 8.51 billion yuan, up 1.1% year-on-year [1] - The report indicates that the company's revenue in Q2 2025 is 7.44 billion yuan, showing a slight increase of 0.4% year-on-year, but the net profit has decreased by 13.5% year-on-year to 1.86 billion yuan [1] - The gross margin for Q2 2025 has decreased by 3.2 percentage points to 71.9%, impacting the net profit margin, which fell by 4.0 percentage points to 25.1% [1] Financial Performance Summary - H1 2025 revenue from Fenjiu is 23.39 billion yuan, up 5.8% year-on-year, while other liquor categories saw a decline of 10.6% [2] - The report notes that the number of distributors for Fenjiu has decreased by 4 in the province and 242 outside the province, while other liquor distributors decreased by 68 and 245 respectively [2] - The projected diluted EPS for 2025-2027 is adjusted to 9.85, 10.14, and 10.69 yuan per share, with corresponding P/E ratios of 20.1, 19.5, and 18.5 times [2][4]