XGIMI(SH:688696) HTSC·2025-08-29 04:52Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company reported a revenue of 1.626 billion RMB for H1 2025, a year-on-year increase of 1.63%, and a net profit attributable to the parent company of 88.66 million RMB, showing significant growth compared to the previous year [1]. - The company is expanding its business model from single retail to diversified applications, leveraging new product iterations and a multi-tiered product matrix to maintain market share amid increasing competition in the domestic projection market [1][3]. - The company is focusing on high R&D investment (over 12% of revenue) to strengthen its optical and algorithmic technology moat, which is expected to enhance long-term growth resilience through technology spillover [1][5]. Revenue and Profitability - The projection hardware business generated 1.487 billion RMB in revenue for H1 2025, a slight decrease of 0.4% year-on-year, while the internet operation business saw a decline of 32% to 59 million RMB [2]. - The average selling price across major channels increased by 22.7% year-on-year, indicating a clear recovery trend in pricing [2]. - The gross margin for projection hardware improved by 6.4 percentage points to 31.2%, while the internet operation business maintained a high gross margin of 95.7% despite a slight decline [2][4]. Business Expansion - The company has commenced mass production of its vehicle-mounted projection products, collaborating with various car models to penetrate the in-car entertainment market [3]. - Plans are in place to launch commercial scene products in the second half of the year, which is expected to further expand the B-end market and open a new growth curve [3]. Financial Forecast - The company forecasts EPS of 5.00, 5.77, and 6.39 RMB for 2025, 2026, and 2027 respectively, with a target price set at 150.00 RMB based on a 30x PE ratio for 2025 [5][20].