BEAR APPLIANCE(SZ:002959) HTSC·2025-08-29 04:52Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a total revenue of 2.535 billion RMB for H1 2025, representing a year-on-year increase of 18.94%, and a net profit attributable to the parent company of 205 million RMB, up 27.32% year-on-year. Q2 2025 saw revenue growth of 29.58% and net profit growth of 641.5% year-on-year. The revenue recovery is attributed to a low base effect, the consolidation of Roman Smart, and the growth of emerging categories such as maternal and infant products. The company is focusing on improving profitability quality, which is being realized [1][8][6] - The traditional business (excluding Roman Smart) saw a revenue increase of 5.5% in H1 2025, with kitchen small appliances, lifestyle small appliances, and maternal and infant small appliances growing by 5%, -13.2%, and 40.5% respectively. The company is leveraging the growth of popular maternal and infant products and the recovery in kitchen small appliance demand to achieve stable growth [2] - Roman Smart's net profit for H1 2025 reached 33.92 million RMB, exceeding the annual performance commitment of 25 million RMB, demonstrating the synergy effects of the acquisition. Future profitability contributions are expected to continue to enhance as scale effects and customer expansion deepen [3] - The gross margin for H1 2025 was 37.19%, an increase of 0.49 percentage points year-on-year. The gross margin improved due to the rapid growth of high-margin maternal and infant categories (46.3% gross margin) and enhanced cost control capabilities in the supply chain [4] - The overall expense ratio for H1 2025 decreased by 2.86 percentage points year-on-year, with the sales expense ratio down 1.69 percentage points. The company’s net profit excluding non-recurring items increased by 52.5%, indicating continuous improvement in operational quality and strong profitability recovery [5] - The company has raised its net profit forecast for 2025-2027 to 402.1 million RMB, 451 million RMB, and 483 million RMB respectively, reflecting increases of 14.98%, 17.86%, and 16.05%. The target price is set at 71.68 RMB, based on a 28x PE for 2025 [6][9]