山西汾酒（600809）：降速纾压，经营良性

Investment Rating - The report maintains a "Strong Buy" rating for Shanxi Fenjiu, with a target price of 285 CNY [2][6]. Core Views - The company reported a revenue of 23.96 billion CNY for the first half of 2025, a year-on-year increase of 5.4%, while the net profit attributable to shareholders was 8.51 billion CNY, up 1.1% year-on-year. However, Q2 revenue was 7.44 billion CNY, a slight increase of 0.4%, and net profit decreased by 13.5% to 1.86 billion CNY [2][6]. - The company is actively optimizing its channel structure, with a reduction of 467 distributors in Q2 compared to Q1, indicating a strategic approach to manage inventory and sales channels [6][7]. - Despite external demand challenges, the company is expected to maintain stable operating quality, with a projected slight increase in revenue for the year, although profits may decline [6][7]. Financial Summary - Total revenue forecast for 2024 is 36.01 billion CNY, with a growth rate of 12.8%. For 2025, the forecast is 36.38 billion CNY, with a growth rate of 1.0% [2][10]. - The net profit attributable to shareholders is projected to be 12.24 billion CNY in 2024, decreasing to 11.73 billion CNY in 2025, reflecting a decline of 4.2% [2][10]. - The earnings per share (EPS) is expected to be 10.04 CNY in 2024, decreasing to 9.62 CNY in 2025 [2][10]. Market Performance - The current stock price is 197.61 CNY, with a market capitalization of approximately 241.08 billion CNY [3][6]. - The company has a debt-to-asset ratio of 35.80%, indicating a relatively stable financial position [3][6]. Operational Insights - The company’s gross margin for Q2 was 71.9%, down 3.2 percentage points year-on-year, primarily due to a shift in product mix [6][7]. - The company’s cash flow from operating activities showed a net outflow of 1.05 billion CNY in Q2, compared to an inflow of 889 million CNY in the same period last year [6][7].