Shede Spirits (SH:600702) HTSC·2025-08-29 07:13Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 79.42 [6][7]. Core Insights - The company emphasizes long-termism, focusing on channel health and inventory reduction, with a stable operational trend expected to continue [1]. - Despite external challenges affecting business consumption, the company has met its operational targets for the first half of the year, with significant growth in its mass-market products [2]. - The company is actively expanding its market presence, particularly in core base markets, and aims to increase its e-commerce share over the next two years [2][3]. - Recent sales data indicates a recovery in demand for key products, with a notable improvement in sales performance in July and August [3]. - The company plans to innovate products targeting younger demographics and enhance brand influence through strategic channel management [3]. Summary by Sections Product Performance - The company faced a contraction in business consumption but achieved its operational goals for the first half of the year. Key products like "She Zhi Dao" and "T68" saw significant growth, while the high-end product line continues to be developed [2]. Channel Strategy - The company is focusing on base markets and has initiated campaigns in six major cities to enhance channel construction and consumer engagement. It aims to create several core model cities with revenues between RMB 500 million to 1 billion [2]. Recent Operational Feedback - Sales performance has shown recovery, with key products performing steadily. The company has increased investments in banquet markets and is expanding into group purchasing channels [3]. Future Outlook - The company is expected to benefit from a recovery in consumer demand, with a focus on four core products and innovative offerings for younger consumers. The strategy emphasizes channel expansion and brand enhancement [3][4]. Financial Projections - The company forecasts revenues of RMB 46.9 billion, RMB 49.0 billion, and RMB 52.1 billion for 2025 to 2027, with corresponding EPS of RMB 1.47, RMB 1.57, and RMB 1.71 [4][10].