山西汾酒（600809）：延续稳健表现，全国布局展开

Investment Rating - The report maintains a "Buy" rating for the company [6][4]. Core Views - The company achieved steady growth in the first half of 2025, with total revenue, net profit attributable to the parent, and net profit excluding non-recurring items reaching 239.6 billion, 85.1 billion, and 85.2 billion respectively, representing year-on-year increases of 5.4%, 1.1%, and 1.3% [1][4]. - The company successfully completed the first phase of its revitalization plan for Fenjiu and is now in the second phase, focusing on steady growth and national market expansion [1][4]. - The product structure shows that revenue from Fenjiu and other liquor categories was 233.9 billion and 4.8 billion respectively in the first half of 2025, with year-on-year changes of +5.8% and -10.5% [2][4]. Summary by Sections Financial Performance - In the first half of 2025, the gross profit margin remained stable at 76.7%, while the second quarter saw a decline to 71.9%, attributed to changes in product structure [3][4]. - The company reported a net profit margin of 35.5% for the first half of 2025, down 1.5 percentage points year-on-year [3][4]. Revenue Breakdown - Revenue from domestic and international markets in the first half of 2025 was 87.3 billion and 151.4 billion respectively, with year-on-year growth of 4.0% and 6.1% [2][4]. - The company is focusing on optimizing its distribution channels and enhancing digitalization to improve sales performance [2][4]. Future Outlook - The company has adjusted its revenue forecasts for 2025-2027, now expecting revenues of 375.8 billion, 400.3 billion, and 436.6 billion, with year-on-year growth rates of 4.4%, 6.5%, and 9.1% respectively [4][10]. - The estimated earnings per share (EPS) for 2025-2027 are projected to be 10.15, 10.90, and 11.93 yuan, reflecting a downward adjustment from previous estimates [4][10].