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安克创新(300866):25Q2点评:欧洲提供弹性,毛利率同比提升

Investment Rating - The investment rating for Anker Innovation is "Buy" with a target price reflecting a potential return exceeding 15% over the next 6-12 months [9][17]. Core Views - The report highlights the company's robust ability to withstand risks amid tariff disruptions and recall pressures, showcasing strong resilience. The future growth is expected to be driven by three main product categories and the development of a second curve in smart technology, including smart security and home robotics [9]. - The company aims to further globalize by issuing H shares, with Eufy entering the top 50 global brands from China [9]. Revenue and Profit Analysis - For Q2 2025, Anker reported revenue of 6.873 billion yuan, a year-on-year increase of 30.4%, and a net profit of 671 million yuan, up 19.5% year-on-year. The first half of 2025 saw revenue of 12.867 billion yuan, a 33.4% increase, and a net profit of 1.167 billion yuan, also up 33.8% year-on-year [9]. - The revenue forecast for 2025-2027 is set at 32.814 billion yuan, 41.689 billion yuan, and 50.946 billion yuan, representing year-on-year growth rates of 32.8%, 27.0%, and 22.2% respectively. The net profit for the same period is projected to be 2.651 billion yuan, 3.419 billion yuan, and 4.253 billion yuan, with growth rates of 25.4%, 29.0%, and 24.4% respectively [11][9]. Product and Market Performance - Revenue from the charging and energy storage segment increased by 37% year-on-year, while the smart innovation category grew by 38%. The smart audio-visual segment saw a 21% increase [9]. - Domestic sales showed a year-on-year increase of 55% in Q1 but decreased by 8% in Q2 due to public sentiment issues, with a recovery expected in Q3. International sales increased by 36% and 32% in Q1 and Q2 respectively, with North America and Europe showing year-on-year growth of 23% and 67% [9]. Profitability Metrics - The gross margin for the first half of 2025 was slightly down by 0.5 percentage points year-on-year, while Q2 saw an increase of 0.8 percentage points. The gross margins for the charging, smart innovation, and smart audio-visual categories were affected by tariffs and cost increases, but improvements were noted in the innovation and audio-visual segments due to structural optimization and cost control [9]. - The net profit margin remained stable year-on-year, with slight fluctuations in sales, management, R&D, and financial expense ratios [9].