INLY(SH:603598) KAIYUAN SECURITIES·2025-08-29 07:40Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has experienced significant revenue growth, with H1 2025 revenue reaching 4.54 billion yuan, a year-on-year increase of 53.8%, primarily driven by the growth in e-commerce and social marketing businesses [4][5] - The net profit attributable to the parent company for H1 2025 is 16 million yuan, a decrease of 10.8% year-on-year, attributed to business expansion efforts to increase market share, which has temporarily pressured profits [4] - The report has adjusted revenue forecasts for 2025-2027 to 9.64 billion, 12.75 billion, and 16.88 billion yuan respectively, up from previous estimates of 8.02 billion and 10.54 billion yuan [4] - The net profit forecasts for the same period have been revised down to 52 million, 80 million, and 109 million yuan respectively, from previous estimates of 79 million and 147 million yuan [4] - The current stock price corresponds to P/E ratios of 91.6, 59.8, and 43.8 for 2025, 2026, and 2027 respectively, indicating a positive outlook for the company's core and overseas business driving performance growth [4] Business Performance - The brand marketing business has shown strong customer orientation, with key clients like Yili and Midea increasing their contribution, and significant growth from clients like Liby and Ecovacs [5] - The social marketing business has expanded, with a notable increase in the number of new clients and significant growth in the performance of major clients [5] - E-commerce marketing and operations have seen robust growth, with a 92% year-on-year increase in the number of stores cooperating with Alibaba [5] AI and International Expansion - The company's AI technology tools have high internal penetration, with a 100% increase in users of the "Nuclear Power Star Push" tool from January to June [6] - The company has launched the "Nine Harmony Creative" AIGC platform, integrating advanced models to enhance content creation processes [6] - The overseas business has accelerated growth, focusing on industries like gaming and 3C, and collaborating with platforms like Instagram and YouTube to adapt Chinese marketing models internationally [6]