山西汾酒（600809）：2025年中报点评：有序调控，稳步整固

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has achieved a steady revenue and profit growth in the first half of 2025, with total revenue and net profit reaching 23.96 billion and 8.51 billion respectively, representing year-on-year increases of 5.4% and 1.1% [7] - The report indicates that the company is adjusting its growth pace in response to macroeconomic conditions, with expectations for moderate growth in the second half of 2025 [7] - The product mix has impacted gross margin performance, with a noted decline in the second quarter due to changes in product revenue contributions [7] Financial Summary - Total revenue forecast for 2023A is 31.93 billion, with a projected increase to 36.36 billion in 2025E, reflecting a year-on-year growth of 0.97% [1] - The net profit attributable to shareholders is expected to be 12.03 billion in 2025E, showing a slight decline of 1.75% compared to the previous year [1] - The earnings per share (EPS) for 2025E is projected at 9.86 yuan, with a price-to-earnings (P/E) ratio of 20.04 based on the current price [1] Product and Market Analysis - The company has seen balanced growth in both domestic and external markets, with revenue increases of 4.0% and 6.1% respectively in the first half of 2025 [7] - The report highlights the importance of product structure in maintaining revenue stability, particularly for key products like Qinghua and Glass Fen [7] - The company is focusing on the nationwide expansion of its flagship product, Lao Bai Fen, with dedicated resources allocated for market promotion and channel management [7]