xilinmen(SH:603008) GUOTAI HAITONG SECURITIES·2025-08-29 09:47Investment Rating - The investment rating for the company is "Accumulate" with a target price of 22.49 CNY [6]. Core Insights - The company has achieved revenue and profit growth, driven by a diversified product matrix and structural transformation that enhances gross margin [2][13]. - The company is focusing on multi-channel development, with significant progress in both online and offline retail, and has established over 5,000 proprietary brand stores [13]. - The net profit margin and gross margin have increased, with Q2 2025 net profit margin at 8.53%, up by 1.27 percentage points year-on-year, and gross margin at 38.42%, up by 2.6 percentage points year-on-year [13]. Financial Summary - Total revenue is projected to grow from 8,678 million CNY in 2023 to 10,342 million CNY in 2027, reflecting a compound annual growth rate (CAGR) of approximately 5.8% [4]. - Net profit attributable to the parent company is expected to increase from 429 million CNY in 2023 to 534 million CNY in 2027, with a notable increase of 80.5% in 2023 [4]. - Earnings per share (EPS) is forecasted to rise from 1.15 CNY in 2023 to 1.44 CNY in 2027 [4]. Business Development - The company is expanding its proprietary brand retail business through a dual-channel approach, enhancing its presence in both physical stores and online platforms [13]. - Collaborations with major retail partners such as Red Star Macalline and Juran Home have been established to strengthen market positioning [13]. - The company is also exploring international markets by targeting hotel groups and apartments, indicating a strategy for brand globalization [13].