小熊电器（002959）：2025年中报点评：经营表现加速向上，盈利大幅修复

Investment Rating - The investment rating for the company is "Outperform the Market" [5][24]. Core Views - The company has shown accelerated revenue growth and significant profit recovery in H1 2025, with revenue reaching 2.53 billion (+18.9%) and net profit attributable to shareholders at 200 million (+27.3%) [1]. - The kitchen small appliance sector is stabilizing and showing upward trends, benefiting from national subsidy policies, which have led to a recovery in prices and improved demand for mid-to-high-end products [1][2]. - Emerging categories such as maternal and infant care and personal care appliances are growing rapidly, with maternal and infant small appliance revenue increasing by 40.5% to 150 million and personal care appliances growing by 416.0% to 320 million [2]. - The company's gross margin and profitability have improved significantly, with H1 gross margin at 37.2% (+0.5 percentage points) and net profit margin at 6.2% (+5.1 percentage points) [3]. Summary by Sections Revenue and Profitability - In H1 2025, the company achieved revenue of 2.53 billion, a year-on-year increase of 18.9%, and a net profit of 200 million, up 27.3% [1]. - Q2 2025 saw revenue of 1.21 billion (+29.6%) and net profit of 80 million (+641.5%) [1]. - The company’s H1 gross margin improved to 37.2%, with Q2 gross margin at 37.6% [3]. Market Trends - The kitchen small appliance market in China saw a retail sales increase of 9.3% to 31.9 billion in H1 2025, with average retail prices expected to rise over 10% [1]. - Domestic sales increased by 8.4% to 2.12 billion, while overseas sales surged by 138.8% to 410 million, largely due to the contribution from the acquisition of Roman Smart [2]. Financial Forecasts - The company’s net profit forecasts for 2025-2027 have been raised to 450 million, 518 million, and 584 million, respectively, reflecting a year-on-year growth of 56%, 15%, and 13% [4][5]. - The projected PE ratios for 2025, 2026, and 2027 are 19, 17, and 15 times, respectively [4].