5i5j(SZ:000560) Guoxin Securities·2025-08-29 14:58Investment Rating - The investment rating for the company is "Outperform the Market" [6] Core Views - The company's housing transaction business is a cornerstone of its performance, with revenue growth and improved profitability. In H1 2025, the total housing transaction amount reached 137.5 billion yuan, a year-on-year increase of 10%, while operating revenue was 5.7 billion yuan, a decrease of 3% [1][2][9] - The company achieved a net profit attributable to shareholders of 38.4 million yuan in H1 2025, reflecting a year-on-year increase of 31%, with a net profit margin of 0.7%, up 0.2 percentage points year-on-year [1][9] - The asset management business is developing steadily, with operational efficiency remaining good. The revenue from this segment was 2.7 billion yuan in H1 2025, a year-on-year decrease of 17%, primarily due to the new product "Xiangyu Preferred" adopting a net method for revenue recognition [3][48] Summary by Sections Financial Performance - In H1 2025, the company achieved a total housing transaction amount of 137.5 billion yuan, with a year-on-year increase of 10%. The revenue from brokerage, new housing, and asset management businesses accounted for 36%, 8%, and 48% of total revenue, respectively [1][2][9] - The company operated 2,626 stores by the end of H1 2025, with 81% being direct-operated stores and 31,000 brokers [2][28] Business Segments - Brokerage business transaction amount was 110.8 billion yuan, up 10% year-on-year, with revenue of 2 billion yuan, an increase of 14% year-on-year. The gross margin for this segment was 23%, showing slight improvement [2][28] - The asset management business had a revenue of 2.7 billion yuan, down 17% year-on-year, with a negative gross margin due to new leasing standards. However, if adjusted, the actual gross margin would be 14.1%, up 2.2 percentage points year-on-year [3][48] Future Outlook - The company has adjusted its revenue forecasts for 2025 and 2026 to 13.2 billion yuan and 13.8 billion yuan, respectively, down from previous estimates of 13.7 billion yuan and 14.6 billion yuan. The net profit forecasts for the same years are now 230 million yuan and 270 million yuan, down from 300 million yuan and 380 million yuan [3][56]