Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has launched an AI-based large class training course to address intense price competition in the industry, which is expected to gradually replace traditional large classes and create new growth opportunities [4][6] - The company’s revenue and net profit for the first half of 2025 showed a decline, with revenue at 1.492 billion yuan, a decrease of 8.50% year-on-year, and adjusted net profit at 230 million yuan, down 18.39% year-on-year [2] - The average monthly active users on the platform increased by 1.1% year-on-year to 9.3 million, indicating a slight growth in user engagement despite revenue challenges [3] Summary by Sections Event Overview - In H1 2025, the company's revenue, net profit, adjusted net profit, and operating cash flow were 1.492 billion, 230 million, 270 million, and 210 million yuan respectively, reflecting year-on-year declines of 8.50%, 18.39%, 22.24%, and 9.12% [2] Analysis and Judgment - Revenue from training services and book sales in H1 2025 was 1.29 billion and 200 million yuan, showing declines of 6.08% and 21.71% respectively, primarily due to increased competition in the examination training sector [3] - The company’s AI-based large class course, launched in April 2025, has sold approximately 50,000 seats, generating around 20 million yuan in revenue [4] - The company’s contract liabilities increased by 7.35% year-on-year to 228 million yuan, providing a buffer for future revenue growth [4] Investment Recommendations - The company is expected to benefit from an expanding market for civil service examination training, with 3.416 million candidates passing the qualification review, a year-on-year increase of 12.6% [6] - Revenue forecasts for 2025-2027 have been adjusted downwards to 2.512 billion, 2.659 billion, and 2.972 billion yuan, with corresponding adjusted net profit estimates revised to 269 million, 371 million, and 495 million yuan [6] - The projected earnings per share (EPS) for 2025-2027 are adjusted to 0.12, 0.17, and 0.22 yuan, with a current price-to-earnings (PE) ratio of 24, 17, and 13 times respectively [6]
粉笔（02469）：推出AI新产品，有利于应对价格战