Anjoy food(SH:603345) EBSCN·2025-08-31 02:08Investment Rating - The report maintains a "Buy" rating for the company [4][6] Core Views - The company reported a slight increase in total revenue of 0.80% year-on-year for the first half of 2025, reaching 76.04 billion yuan, while net profit attributable to shareholders decreased by 15.79% to 6.76 billion yuan [1] - The second quarter of 2025 saw total revenue of 40.05 billion yuan, a year-on-year increase of 5.69%, but net profit attributable to shareholders fell by 22.74% to 2.81 billion yuan [1][2] - The company is shifting its growth strategy from channel-driven to product-driven, focusing on new product launches and customization for major supermarkets [3][4] Summary by Sections Financial Performance - In Q2 2025, revenue from frozen dishes grew significantly by 26.1%, primarily driven by the contribution of crayfish products, while revenue from frozen prepared foods slightly declined by 1.4% [2] - The overall gross margin in Q2 2025 was 18.0%, a decrease of 3.3 percentage points year-on-year, attributed to rising raw material costs and increased promotional efforts due to industry competition [3] Revenue and Profit Forecast - The net profit forecasts for 2025-2027 have been revised downwards to 13.9 billion yuan, 15.1 billion yuan, and 16.7 billion yuan, representing reductions of 13.3%, 14.5%, and 14.7% respectively from previous estimates [4] - The expected earnings per share (EPS) for 2025-2027 are projected to be 4.17 yuan, 4.54 yuan, and 5.02 yuan [4] Market Position and Strategy - The company is actively embracing the trend of customization for major supermarkets and has seen positive results in new retail channels such as Hema and JD.com [3] - The upcoming peak season for frozen foods is anticipated to contribute positively to revenue, with new products like grilled sausages and innovative dumplings expected to drive growth [3]