Three Squirrels(SZ:300783) Huaan Securities·2025-08-31 09:32Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has successfully restored revenue growth, with a significant increase in channel expenses impacting short-term profitability. The second quarter of 2025 saw a notable recovery in sales through Douyin, contributing to high revenue growth, while increased spending on offline distribution and rising online platform fees have pressured profit margins [6][7] - The company reported a revenue of 1.754 billion yuan in Q2 2025, representing a year-on-year increase of 22.77%, but a net loss of 101 million yuan, a decline of 441.41% year-on-year. For the first half of 2025, revenue reached 5.478 billion yuan, up 7.94% year-on-year, with a net profit of 138 million yuan, down 52.22% year-on-year [7][8] Revenue and Profitability - In H1 2025, the company's online and offline revenue grew by 5.0% and 20.1% year-on-year, respectively, with online revenue accounting for 78.4% of total revenue. Douyin's performance was particularly strong, with a year-on-year growth of 20.8% [7] - The company is expected to achieve revenues of 12.345 billion yuan, 14.361 billion yuan, and 16.526 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 16.2%, 16.3%, and 15.1% [7][10] Financial Metrics - The company's projected net profit for 2025, 2026, and 2027 is 252 million yuan, 393 million yuan, and 538 million yuan, respectively, with year-on-year changes of -38.3%, 56.0%, and 37.0% [10] - The projected P/E ratios for the company are 42, 27, and 20 for the years 2025, 2026, and 2027, respectively, indicating a maintained "Buy" rating [8][10]