SCSF(SH:600779) Guoyuan Securities·2025-08-31 09:45Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the benchmark index [5][8]. Core Insights - The company reported a total revenue of 1.498 billion yuan in the first half of 2025, a decrease of 12.84% year-on-year, with a net profit attributable to shareholders of 105 million yuan, down 56.52% [1]. - The high-end liquor segment faced significant pressure in Q2 2025, with revenues declining by 36.95% year-on-year, while the average selling price for products also saw a notable drop [2][4]. - Despite challenges in traditional consumption scenarios, new channel revenues experienced substantial growth, with a 126.12% increase in H1 2025 [2]. Financial Performance Summary - In H1 2025, the company's gross profit margin was 79.26%, a decrease of 1.71 percentage points year-on-year, primarily due to changes in product mix [4]. - The net profit margin for H1 2025 was 7.04%, down 7.07 percentage points year-on-year, influenced by declining gross margins and rising expense ratios [4]. - The company expects net profits of 1 billion yuan in 2025, reflecting a year-on-year decline of 25.45%, with projected P/E ratios of 23, 21, and 20 for 2025, 2026, and 2027 respectively [5][7].