WLY(SZ:000858) Huaan Securities·2025-08-31 09:37Investment Rating - The investment rating for the company is "Buy" (maintained) [2][11] Core Views - The company has increased its marketing expenditure, leading to a slight decrease in gross margin by 0.3 percentage points year-on-year, with a net profit margin decrease of 2.4 percentage points to 29.3% in Q2 2025 [3][10] - The company's marketing system reform is showing initial results, and there is potential for continued improvement in market factors such as pricing and sales dynamics, which could catalyze stock price increases [4][10] - Revenue for Q2 2025 was 15.831 billion (up 0.10%), with a net profit of 4.632 billion (down 7.58%) [10] Financial Performance - For H1 2025, the company reported revenue of 52.771 billion (up 4.19%) and a net profit of 19.492 billion (up 2.28%) [10] - The sales collection in Q2 2025 increased by 12.0% year-on-year, attributed to seasonal factors, with accounts receivable financing decreasing by 15.68 billion [11] - The company has adjusted its revenue forecast for 2025-2027, expecting total revenues of 89.85 billion, 93.59 billion, and 98.71 billion respectively, with corresponding net profits of 31.16 billion, 32.48 billion, and 34.64 billion [12] Revenue Breakdown - In H1 2025, the company's revenue from its main product, Wuliangye, and series liquor increased by 4.6% and 2.7% respectively, with volume growth but price declines [10] - The direct sales channel revenue grew by 8.6%, with direct sales accounting for 43.1% of the liquor business revenue, indicating a shift towards corporate group purchases [10] Key Financial Metrics - The company’s projected gross margin for 2025 is 76.3%, with a return on equity (ROE) of 20.7% [14] - The price-to-earnings (P/E) ratio is expected to be 16 for 2025, indicating a favorable valuation compared to historical performance [12][14]