盐津铺子（002847）：魔芋高增兑现，主动调优渠道

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 2.94 billion with a year-on-year increase of 19.6%, and a net profit attributable to the parent company of 370 million, up 16.7% year-on-year for the first half of 2025 [1][3] - The core product category, konjac products, saw a significant revenue increase of 155% to 790 million, indicating the initial success of the company's big product strategy [3] - The company is actively optimizing its channel structure, with notable growth in overseas markets, achieving revenue of 96 million from overseas channels in the first half of 2025 [3] Financial Performance Summary - For the first half of 2025, the company achieved a revenue of 2.94 billion, with a net profit of 370 million, reflecting a year-on-year growth of 19.6% and 16.7% respectively [1][3] - The gross profit margin for the second quarter of 2025 was 31.0%, a decrease of 1.98 percentage points year-on-year, primarily due to channel structure impacts [3] - The company forecasts revenues of 6.32 billion and net profits of 802 million for 2025, maintaining a "Buy" rating [3]