Fuanna(SZ:002327) Guoxin Securities·2025-09-01 02:57Investment Rating - The investment rating for the company is "Outperform the Market" [5][34]. Core Views - The company experienced a revenue decline of 16.6% year-on-year in the first half of 2025, with net profit dropping by 51.3% to 106 million yuan, primarily due to a weak consumption environment and increased sales expenses [1][4]. - The second quarter saw a smaller revenue decline of 15.3% compared to the first quarter's 17.8%, with net profit decline narrowing to 47.7% [2]. - Online channels showed resilience with a revenue decline of only 5.0%, while franchise income significantly decreased by 43.3% due to inventory pressure [3][4]. - The company plans to dynamically adjust inventory structure and enhance operational efficiency through precise online marketing and cost control [3][4]. Summary by Sections Financial Performance - In the first half of 2025, revenue fell to 1.091 billion yuan, with a gross margin of 53.6%, down 1.4 percentage points year-on-year [1]. - The second quarter revenue was 555 million yuan, with a gross margin of 52.8%, reflecting a 3.1 percentage point decline [2]. - The company’s net profit margin decreased to 9.7% in the first half of 2025, down 6.9 percentage points year-on-year [1]. Channel Performance - Online channel revenue decline was the least at 5.0%, while franchise channel revenue dropped by 43.3% due to poor inventory turnover [3]. - Direct sales revenue decreased by 9.1%, with a slight decline in gross margin [3]. Future Outlook - The company expects to stabilize performance in 2026 as inventory issues are resolved and franchisee orders normalize [4][34]. - Long-term, the company has maintained a high dividend payout ratio of over 90% in the past three years, indicating a commitment to shareholder returns [4][35]. Profit Forecast - The profit forecast for 2025-2027 has been adjusted, with expected net profits of 390 million, 410 million, and 430 million yuan respectively, reflecting a significant downward revision due to inventory and expense pressures [31][36].