CHOW TAI SENG Jewellery Company Limited(SZ:002867) Shanxi Securities·2025-09-01 05:40Investment Rating - The investment rating for the company is "Buy-B" (maintained) [1] Core Views - Despite a significant decline in revenue, the company's performance in terms of net profit was better than expected, with a notable growth in Q2 2025 driven by product structure optimization and rising gold prices [4][13] - The company plans to distribute a cash dividend of 2.5 yuan per 10 shares, resulting in a mid-term payout ratio of 45.7% [3] Revenue and Profitability - In H1 2025, the company achieved revenue of 4.597 billion yuan, a year-on-year decrease of 43.92%, while net profit attributable to shareholders was 594 million yuan, down 1.27% year-on-year [3][4] - The company's gross profit margin significantly improved, rising by 11.96 percentage points to 30.34% in H1 2025 [7] Channel Performance - Revenue contributions from self-operated offline, online, and franchise channels in H1 2025 were 19.37%, 25.41%, and 52.76%, respectively [5] - The self-operated offline channel generated 890 million yuan in revenue, a decline of 7.56% year-on-year, while the franchise channel saw a substantial drop of 59.12% to 2.425 billion yuan [5] Product Performance - The revenue from embedded products and pure gold products in H1 2025 was 286 million yuan and 3.415 billion yuan, reflecting year-on-year declines of 23.08% and 50.94%, respectively [6] - The gross margins for embedded products and pure gold products improved to 30.40% and 16.77%, up by 4.38 percentage points and 6.98 percentage points year-on-year [6] Future Earnings Projections - The company is projected to have earnings per share (EPS) of 1.03, 1.17, and 1.32 yuan for the years 2025, 2026, and 2027, respectively [13] - The price-to-earnings (P/E) ratios corresponding to the closing price on August 28 are estimated to be 13.0, 11.5, and 10.2 for the years 2025, 2026, and 2027 [13]