XIANGPIAOPIAO(SH:603711) EBSCN·2025-09-01 06:14Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company's brewing business is under pressure, with profitability declining year-on-year. The revenue for H1 2025 was 1.035 billion yuan, a decrease of 12.21% year-on-year, and the net profit attributable to shareholders was -97 million yuan, with losses widening year-on-year [4][5] - The company is focusing on stabilizing its brewing business while actively expanding its ready-to-drink segment, which showed a revenue increase of 8.03% year-on-year in H1 2025 [5][7] - The report highlights the need to monitor the recovery of the brewing products during peak seasons and the expansion of channels and categories in the ready-to-drink business [7] Summary by Sections Financial Performance - In H1 2025, the brewing business generated revenue of 423 million yuan, down 31.04% year-on-year, primarily due to changes in the consumption environment and the company's efforts to maintain channel health by reducing inventory [5] - The ready-to-drink segment achieved revenue of 591 million yuan, marking an 8.03% increase year-on-year, with Meco fruit tea showing competitive advantages in differentiated packaging [5] - The company's gross margin for H1 2025 was 29.36%, down 1.22 percentage points year-on-year, attributed to negative effects from revenue scale [6] Revenue Breakdown - Revenue from various channels in H1 2025 showed mixed results: distribution channels decreased by 17.01%, while e-commerce channels increased by 12.39% [5][6] - The company reduced the number of distributors by 92 to 1,735, indicating a strategic optimization of the distributor structure [5] Future Outlook - The company plans to focus on the healthy upgrade of products and the development of the "original leaf brewing" series, with a good performance in online repurchase rates for new products [7] - The ready-to-drink business will continue to expand in campus channels and increase its presence in snack retail and dining channels [7] - Profit forecasts for 2025-2027 have been adjusted downwards due to weak demand and negative impacts from delivery platform subsidies [7]