Kingsoft Office(SH:688111) Guoyuan Securities·2025-09-01 07:13Investment Rating - The report maintains a "Buy" rating for the company [6][4]. Core Views - The company achieved steady revenue growth with a significant increase in cash flow from operating activities. In the first half of 2025, the company reported revenue of 2.657 billion yuan, a year-on-year increase of 10.12%, and a net profit attributable to shareholders of 747 million yuan, up 3.57% year-on-year [1][4]. - The WPS 365 business showed remarkable growth, with revenue reaching 309 million yuan, a year-on-year increase of 62.27% [1][4]. - The company is enhancing its market share in domestic office software while benefiting from significant revenue contributions from overseas AI rights [2][4]. Summary by Sections Financial Performance - In the first half of 2025, the company reported a net cash flow from operating activities of 738 million yuan, an increase of 17.51% year-on-year [1]. - R&D investment reached 959 million yuan, up 18.70% year-on-year, with a research expense ratio of approximately 36% [1]. - The number of R&D personnel increased to 3,533, representing 66% of the total workforce [1]. Business Segments - The WPS personal business generated revenue of 1.748 billion yuan, a year-on-year increase of 8.38% [1]. - The WPS software business experienced a slight decline, with revenue of 542 million yuan, down 2.08% year-on-year [1]. Market Position and Growth - As of June 30, 2025, WPS Office had 651 million monthly active devices globally, an increase of 8.56% year-on-year [2]. - The company launched WPS AI 3.0 and introduced the native Office intelligent assistant, marking a significant advancement in AI capabilities within the office software sector [3]. - The overseas localization strategy is improving user growth efficiency, with a notable increase in overseas large-screen users [2]. Profitability Forecast - The revenue forecast for 2025-2027 has been adjusted to 5.851 billion, 6.610 billion, and 7.324 billion yuan, respectively, with net profit forecasts of 1.702 billion, 1.943 billion, and 2.166 billion yuan [4][9]. - The expected EPS for 2025, 2026, and 2027 is 3.67, 4.20, and 4.68 yuan per share, respectively, with corresponding P/E ratios of 91.05, 79.72, and 71.52 [4][9].