LFX(SH:600612) HTSC·2025-09-01 07:57Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company reported a 2Q25 revenue of 158.3 billion RMB, a year-on-year increase of 10.5%, indicating a recovery in performance despite a challenging environment due to high gold prices [1][2] - The company plans to open 194 new online stores in the second half of the year, which is expected to further improve performance [1] - The company has diversified its product offerings, launching new themed products and increasing the sales of craft gold bars, contributing to the positive revenue growth in 2Q25 [2] Financial Performance Summary - For 1H25, the company reported a revenue of 333.6 billion RMB, a decrease of 16.5% year-on-year, and a net profit of 12.2 billion RMB, down 13.1% year-on-year [1] - The gross profit margin for 1H25 was 8.7%, a decrease of 0.5 percentage points year-on-year, primarily due to a higher proportion of lower-margin gold bar sales and weak consumer demand [3] - The company’s net profit margin for 1H25 was 3.7%, an increase of 0.2 percentage points year-on-year [3] Earnings Forecast and Valuation - The company’s projected net profits for 2025-2027 are 16.5 billion RMB, 18.5 billion RMB, and 20.6 billion RMB, with year-on-year growth rates of -15.5%, +12.6%, and +11.3% respectively [4] - The target price is set at 63 RMB, based on a price-to-earnings (PE) ratio of 20 times for 2025 [4][5]